You Love Fruit Logo which has an illustration of the circular fruit snack and a speech bubble behind the red text.

You Love Fruit

Branding / Packaging / Displays / Promotion / Collateral / Messaging

You Love Fruit is different from other fruit snack brands, they leave out the sugar, waxes and starches and only use real, organic ingredients. We were stoked when they reached out to do a total rebrand centered around their fun fruit flavors! Each bag has a set of fruit pals that match the ingredients for kid friendly packaging that stands out on shelf.

All of the You Love Fruit package designs laid out on a wood table
Two young girls eating You Love Fruit's fruit leather at a playground
Super Green and Kiwi box design featuring a kiwi and broccolli illustration with super hero capes. On the back of the box are illustrations of how the fruit leather is made and nutritional information.
Punchy peach fruit leather pouch featuring an illustration of a smiling peach with boxing gloves raised up
Package display for Passion Fruit Power Pals flavor amongst scattered fruit. The packaging flavor is Passion Fruit Power Pals and is differentiated by its bright blue background. Each flavor has its own color.
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