Orosi Coffee

Branding / Packaging / Illustration / Messaging

Orosi is an artisanal online coffee shop. They partner with small ethical farms to ensure premium quality and superior flavor from start to finish. They go to great lengths to source all of their beans from reputable & sustainability-focused producers.

Green bag of Orosi coffee with beans from Sumatra next to a pour over coffee maker

Colorful assortment of all the Orosi packaging viewed from above

Cream being poured into an iced coffee with a blue Guatemalan Orosi coffee bag in the background

Red Columbian bag of coffee on top of scattered coffee beans

Yellow Brazil Coffee bag next to a coffee pour over maker

Close up of the label design that shows all the coffee origin details like region, elevation, roast and grind

Close up of the back of the coffee packaging with a line illustration of a coffee plant and company description

Silver Espresso coffee bag by an espresso maker

Gold bag of coffee next to a mug filled with coffee beans and white chocolate pieces

Purple coffee bag on a wicker surface next to a white and brown coffee mug

Red coffee bag from Colombia next to an electric whisk, pink macarons and coffee beans

A word from Victor, Orosi’s founder

Victor, the Orosi owner in a coffee shop

“

Orosi Coffee worked with We Are Charette to develop packaging that would work flexibly with our line of single-origin speciality coffees. We were looking for something artistic that would appeal to our high-end coffee buyer. The system that the team at We Are Charette came up with works perfectly for our lines of coffee which come from various regions and may change from season to season using short-run labels; while making the most of bulk-printed bags with beautiful designs. The resulting branding is really stunning and has made a positive impact on sales and social media. Highly recommended.